Email is considered the most preferred communication channel when we talk about business. Business success includes email marketing, the foundation of which is just a valid email address. Do you think you will agree? The email addresses collected are only 10% accurate and accurate. Therefore, the email address list must be accurate, and the best way to get it is to use email validation.
Did you hear about the concept of email validation? This is all you need to know about email validation, and how to validate email addresses.
What is Email Validation
The process of verifying the validity and deliverability of an email address is called email validation. This is a quick process to identify a typo and see if it is a deliberate misdirection or an honest mistake. It also checks if a particular email address exists in Yahoo or Gmail like a trusted domain. This seems to be an important step as it helps protect the score of the email sender, maximize the efficiency of the email client, and help organize and clean up the email address list.
Why Should You Validate Email Addresses?
There are several reasons why you need to verify your email address. Checking the list has several advantages. Here are three main reasons
Eliminate hard bounce
If your email address is invalid, does not exist, or the user has closed your email address, hard bounces are common. Therefore, email verification eliminates these hard bounces.
Reduce spam complaints
Assuming best practices, you should not receive more than 5 spam complaints about every 5,000 email messages you send to your customers or clients.
Blacklist
You don’t want your email address to be blacklisted? Blocklisting prevents the recipient’s server from receiving mail.
How does Email Validation Work?
Most email service providers (ESPs) offer email validation services. Also, there are free tools available that help in validating email addresses; ValidateEmailAddress is a free tool. So what to do next?
Firstly, you need to upload the email IDs in bulk. Some quick checks will be made by the Email validation tools and further determine if the email addresses are valid, invalid, or risky. Now, what do these terms mean?
Valid: This indicates that the email address has no errors and is in use. As long as the email address exists, the verification process will be considered complete at the mailbox level.
Risk: This term indicates that the recipient exists, but messages sent to this email address may bounce. Other factors can lead to its recovery.
Invalid: Any email address is marked as invalid when it contains syntax, DNS, and/or mailbox errors.
How to Validate an Email?
- The autocomplete feature can help you to reduce errors. So when a customer enters their email address, the autocomplete feature will allow them to choose the correct email address. This will help reduce errors caused by manual input.
- Use a third-party tool like NeverBounce, Clearout, Returnpath, Zerobounce, or QuickEmailVerification to provide real-time information about whether email addresses are correct.
- Another suitable way to validate email addresses is the “double option”. Thus, in this method, customers who subscribe to your newsletter or mailing list will receive an email in which they are asked to verify their address by replying. Since a lot of people don’t like this method it reduces the overall adoption rate of your services, but it certainly helps you to collect good data.
Conclusion
For the success of email marketing, your emails must be validated. Cleaning email lists help you maintain low spam rates and keep up the reputation of your email sending. And so always validate the emails before hitting the send button
