There are numerous free marketing resources available online, but it’s sometimes best to do things the old-fashioned way, especially since few resources can match the depth of a good book. Solutions Review researched some of the best email marketing books on the market and carefully selected the following titles based on their industry relevance and overall popularity, ratings, publish date, and ability to add business value.
You will find a library of the best email marketing books from recognized leaders, experts, and technology professionals in the field below. Even the most seasoned marketing professional will find something of value in these publications. The books are listed alphabetically by title.
The Best Email Marketing Books You Should Read
OUR OPINION: This popular book, written by professional marketer and educator John Arnold and updated to reflect many modern email marketing trends, contains valuable insights for both enterprise marketers and small business owners.
Originally published in 2007, this popular and easy-to-read guide was updated in 2011 to reflect new and emerging trends in the world of email marketing. Despite being a decade old, the book is still packed with insights and tips that small business owners and marketers across industries can use to develop and deliver smarter email marketing strategies. Specific topics covered include email marketing objectives, list building, message creation, results tracking, remaining compliant with anti-spam laws, interpreting results, incorporating social media, what types of content to include in your messages, and more.
The Email Lifeline: How To Increase Your Email Marketing Profits By 300% Using A Simple Formula
OUR OPINION: If you want to improve the ROI of your email marketing, this book can help. This title, written by Anik Singal, one of the leading experts on email marketing, will teach you the tactics and strategies you need to maximize your company’s email marketing profits.
This short book can be read in a couple of sittings and will help marketers understand the factors that influence whether an email marketing campaign succeeds or fails. Anik Singal has been featured in BusinessWeek, Inc500, and other international publications as one of the most renowned email marketing experts. With this book, he has taken his years of experience and compiled it into a book that will help marketers build an email list, understand the value of email traffic, know what products to promote, learn why event-based marketing is so profitable and much more.
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
OUR OPINION: The second edition of Matthew Paulson’s book contains new tips and strategies to help you improve your email deliverability, generate more revenue, comply with GDPR, and more.
Matt Paulson, the founder of the Inc. 5000 financial media company MarketBeat, wrote Email Marketing Demystified to help marketers build larger mailing lists, write compelling copy, and generate new revenue from their email lists. The 256-page title will also provide readers with valuable insights on proven list-building strategies, optimizing email marketing funnels, growing an engaged audience of customers, keeping your emails out of the spam folder, creating new revenue streams, and more. The second edition includes a new chapter that teaches marketers how to use push notifications to grow subscribers and generate revenue.
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
OUR OPINION: The third edition of Chad S. White’s popular book contains updated information to assist marketers in understanding their email metrics, interpreting email campaigns, and crafting copy that connects with readers.
Although email marketing is one of the oldest and most effective marketing tools available, not everyone understands how to use it effectively. That is why Chad S. White wrote this book. Throughout the title’s comprehensive 488 pages, readers will come to understand the power of email marketing and how to use it in cost-effective, profitable ways. White’s book also includes tactical checklists to follow, step-by-step walkthroughs of best practices, tips for crafting relevant messaging, tools for automating workflows, and strategic frameworks to help marketers improve their messaging and targeting.
Holistic Email Marketing: A practical philosophy to revolutionize your business and delight your customers
OUR OPINION: Do you want to know what a comprehensive email marketing strategy looks like? Kath Pay’s comprehensive guidebook will teach you how to break down barriers, improve business performance, and serve your customers better than ever before.
Holistic Email Marketing, written by Kath Pay, a well-known marketing speaker with over twenty years of industry experience, provides readers with an up-to-date guide filled with practical guidance, inspiration, and thought leadership designed to help marketers take their email marketing efforts to new heights. Readers will learn how to develop intuitive tactics to improve their email marketing prowess, craft messaging that resonates with customers, understand how “helpful marketing” can be the key to achieving their goals, apply scientific methods to your marketing strategies, and much more. The book can be a fantastic resource for both beginners and professionals in email marketing.
Master the Essentials of Email Marketing Analytics
OUR OPINION: This expert-level guide will walk you through all of the metrics and KPIs you should be using to measure the success of your email marketing efforts and connect with a more engaged audience.
If a company wants to lower its cost per acquisition while increasing its email marketing ROI, it must prioritize email analytics. Analytics, on the other hand, aren’t always easy to track, especially for marketers who aren’t experts in the field. This is where Himanshu Sharma’s book comes in handy. Sharma founded an analytics-focused digital marketing consultancy, and he’s used his experiences to write a book packed with technical insights and best practices that businesses of all sizes can use to optimize their email marketing programs and strategies.
The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read!
OUR OPINION: Robert W. Bly has translated his decades of experience as a copywriter and marketing consultant into a book that will teach you how to optimize your email marketing with best practices, strategies, and templates.
Readers of The New Email Revolution can expect to learn about email templates, optimal messaging, writing engaging emails, measuring deliverability, tracking other analytics (such as bounce rates and open rates), and incorporating different media into an email. The book will also assist readers in determining the proper length for an email message and in getting people to respond to their emails. During his long career, Robert Bly has written over 90 books. He created this title to be useful to aspiring, active, and veteran marketing professionals alike, regardless of the industry in which they work.
The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
OUR OPINION: SaaS marketing can resemble marketing in other markets. With this book, you can provide your marketing team with industry-specific best practices that will assist them in converting more leads and increasing revenue.
This book will walk SaaS companies through the process of creating compelling emails, optimizing them for the right audience, improving the performance of each email sent, creating processes that will generate growth, and much more. Readers can expect to leave this 250-page book with the knowledge they need to sell to their target audiences, generate more revenue, rapidly increase the number of weekly email signups and know when (and how) to charge subscription fees. Étienne Garbugli, a technology consultant and innovator with years of experience in product design, marketing, and product design, wrote the title.
Ultimate Guide to Email Marketing for Business
OUR OPINION: As beneficial as email marketing is, getting your messages to stand out in someone’s inbox is becoming increasingly difficult. Susan Gunelius, an industry expert, will teach you how to attract (and keep) a loyal audience in this book.
Before a company can profit from its email marketing efforts, it must first establish a strong foundation of engaged followers. This does not happen overnight, which is why Susan Gunelius, CEO of a marketing company and author of several books, has written a book to help readers develop an email marketing program that converts subscribers into customers. Readers will also learn how to use free content to incentivize subscribers, build conversion funnels, keep readers engaged, automate email outreach, and more.
300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email
OUR OPINION: Written by email marketing expert Meera Kothand, this approachable book goes beyond “building an email list” and delves into what it takes to develop a meaningful email marketing strategy capable of generating real revenue.
Meera Kothand has written a book that can provide email marketers of all experience levels with answers and a new perspective on the factors their marketing strategies are missing. Readers will discover why branding is so important in email marketing, understand what a welcome must do to capture a reader’s attention, and see firsthand what an optimized email calendar looks like, among other things. Kothand is a well-known author with a popular website and several bestselling books to her name, and she’s turned her experience into an accessible book for anyone looking to improve their email marketing efforts.