HubSpot is one of the leading names in marketing software and offers a complete suite of tools designed to help your business grow. While Salesforce and Infusionsoft are aimed at businesses, HubSpot offers packages for businesses of all sizes, and there’s also a free version of each tool that gives the business a feel for what the paid version offers.
While looking for an all-in-one CRM and marketing platform, I’ve spent a lot of time working on HubSpot. This is certainly an impressive system, but it’s not perfect. This review evaluates the strengths and weaknesses of using HubSpot as an all-in-one CRM and marketing platform.
HubSpot pros & cons
First, let’s take a quick look at the pros and cons of using HubSpot as a summary of the key points covered in this review.
- Comprehensive all-in-one CRM, marketing, sales, and automation platform
- All the tools you need in one place
- Totally high-quality tools
- user friendly
- Abundant training materials
- It would be nice to have more customization options
- Automation is not as powerful as some other options
- Price spikes in higher tier packages can be very large
HubSpot deserves a reputation as one of the best marketing software platforms. This wasn’t used here at Venture Harbor (more on that later), but it doesn’t undermine the fact that HubSpot is a great option for many companies.
The biggest asset of the platform is the software itself. The quality of HubSpot’s tools is excellent, which is consistent across the platform. Ease of use is also a big advantage, it is the best marketing platform in terms of UX, and it is especially impressive considering the number of tools and functions available.
HubSpot’s entry-level pricing is also very affordable, which is a viable option for growing small businesses. However, as your customer base grows and you sign up for higher-tier packages, prices rise, so you have to pay for that growth.
How much does HubSpot cost?
With that in mind, let’s take a look at how much you can pay for HubSpot. The company’s pricing policy may seem quite confusing at first glance, but it’s actually simpler than it initially appears.
HubSpot divides the platform into five major products.
- Free CRM
- Marketing hub
- Distribution center
- Service hub
- HubSpot CMS
Sign up only for the products you need. So if you have everything you need, you’ll get a free CRM and marketing hub. That means you pay only for what you need, but this structure is also an important part of HubSpot’s infrastructure and is easier to use than many platforms that try to pack everything into a single interface.
Each HubSpot product has three different plans: Starter, Professional, and Enterprise.
The price of each of these packages is based on the number of contacts in the system. These start with a minimum of 1,000 contacts, and here’s a quick chart showing the minimum monthly charges for each product and plan based on 1,00o contact.
|Marketing Hub||Sales Hub||Service Hub||HubSpot CMS|
HubSpot fees are paid on an annual contract basis. It’s important to understand this pricing model, as your bill will automatically increase when the number of contacts exceeds the price you’re paying.
Keep in mind that platforms like HubSpot are designed to help your business grow. This means that your contact list will grow and your software charges will increase. The most important thing is how much additional profit and ROI you will get as you grow. Made possible by platforms like HubSpot.
What can you do with HubSpot?
Now that you know how much you can pay for HubSpot, let’s see what you can get with it.
HubSpot provides a free CRM (Customer Relationship Management) tool that any company can sign up for. In fact, the free version of HubSpot’s CRM doesn’t help serious companies manage leads and customers on the scale they need. In essence, this is a company’s leadership strategy and seems to be working very well (hopefully from the companies in this business).
HubSpot’s free CRM limits are as follows:
- Show only contact website activity for the last 7 days
- Limited to 5 snippets, templates, and documents
- Limited to one meeting schedule link without customization or embedding
- No automated features
To unlock the full potential of HubSpot’s CRM, you’ll need to sign up for one of our paid products to unlock advanced features. This is similar to how Zoho uses free CRM to get people involved, and in fact, you have to pay a decent CRM fee from any vendor.
HubSpot’s Marketing Hub is a suite for directing more traffic to your website, converting more traffic into leads, converting those leads into paid customers, and nurturing them beyond your initial purchase. Provides tools for.
Here is a brief summary of what you can do:
- Drag and Drop Website Builder: Create web pages, blog posts, landing pages, and email templates without writing any code. With just a few clicks, you can edit the content and change the design. And immediately create a new page. All are compatible with multiple devices.
- Deliver content to the right people: Create and manage content strategies and easily publish blog posts without endless formats. Get real-time SEO suggestions and post them on social media at the right time to reach your target followers and influencers. Deliver relevant content, images, headlines, and CTA based on user behavior.
- Maximize traffic: Create compelling subpoenas and personalize your messages based on location, traffic source, device, persona, and more.
- Convert visitors to eligible leads: Create landing pages with high conversion rates, run A / B tests, and improve results over time.
- Live Chat: turn idle traffic into leads and answer important questions in live chat.
- Convert Leads to Customers: Personalize your customer journey, convert more leads to paid customers, automate your email marketing strategy, and move leads through the purchasing process.
- Track and report your business growth: Connect to HubSpot CRM or Salesforce to automatically record all customer interactions. Use this data to ensure that each marketing campaign contributes to sales.
HubSpot’s Marketing Hub makes managing your website as easy as possible and also provides a variety of tools to improve your SEO, content marketing, social media, and paid advertising strategies.
Using a sales hub allows the sales team to enable many offers and customers to be more effective and increase sales and accelerate the entire process (potential customer slips).
The most important role played by this product is:
Personal base leads and customers reach: Automate personalized email and always use the sales team.
E-mail Template Builder: With the excellent email builder of Hubspot, you can create a template when creating an email marketing campaign, and cut out repetitive work (ie, useless time).
Knowledgable sales team: Your Sales Steam is an immediate prospect that opens the email, clicking a link, or in response to parties of interest, you can open the attachment to prioritize the track increase.
Sales automation: Lead actions are logged automatically and there is no need to manually update the status. You can also automate tasks such as lead rotation, task creation, and lead assignment.
Auto Track: Synchronize with HubSpot CRM to track wins, losses, and ongoing transactions to see which sales reps are doing the best (and why).
With Sales Hub, sales teams can spend less time re-entering data, so they can focus on what’s most important: closing a deal.
Service Hub helps you develop your customers and turn them into repeaters. This product focuses on the after-sales experience to maximize customer value, transaction volume, and marketing ROI.
- Help desk: A system where customers go when they encounter a problem and where the technical or sales team can effectively handle the problem, track the progress of the case, and resolve the problem promptly.
- Team Email: This makes it easier for the team to work with the customer’s problem and track their progress so that the problem remains unresolved and the responsible team member takes the next step.
- Knowledge Base: Build an online library of documents, guides, and educational content to help your customers get the most out of their products and services.
- Live Chat and Bot: Use Live Chat and Chatbot to automate the first phase of customer service.
- Customer feedback: Tools to reach out to customers for feedback, showing them how important their opinions are to your businesses while giving you invaluable insights into how your business can improve.
With these three products combined (as well as HubSpot`s CRM), you should have all the tools you need to grow your business.
HubSpot has succeeded in providing one of the best user experiences while providing some of the most comprehensive marketing tools available on a single platform. This is a considerable achievement and the quality of the tools and features of each product is truly impressive.
The only real area we missed was the marketing automation department. This is because it is very important to us here at Venture Harbor. HubSpot offers a powerful set of automation features on a paid platform, but it needs more than it can provide, which was the main reason for using Active Campaign as an all-in-one CRM and marketing software platform.
It’s just better at automating. However, this doesn’t hurt HubSpot. As long as you understand the pricing model, don’t be surprised when next year’s invoice arrives in your invoice.
Both Active Campaign and HubSpot offer free trials, so there’s no cost to try them out for yourself. This gives you everything you need to know about the two platforms and what you can expect from an all-in-one CRM and marketing suite.
hope you like our Hubspot review