ActiveCampaign Vs GetResponse

Both GetResponse and ActiveCampaign are known as the best email marketing tools by far. But both are best in different use cases in terms of automation, CRM, and other features.

In this article, I will compare GetResponse with ActiveCampaign side-by-side using both tools by price, features, automation, integration, and service. As a result, you can have a solid idea to choose the best email marketing tools for your business that won’t hurt your revenue growth and meet your specifications in the long run. long.
Half of the world’s population, about 3 billion people, use email. This is the best way to reach the people who are your target audience. Both tools have made our lives in digital marketing easier for a long time. They are not limited to email marketing, they just have many other great features that we will see.

You may be wondering which one to choose for your business. The best advice I can give you is: to use a combination of the two! Email marketing will help you grow your base by collecting new subscribers who will then be targeted with Facebook ads. This way, you will reach people who may not have known about your business!

ActiveCampaign Vs GetResponse: The Core Difference

One of the most popular email marketing solutions, ActiveCampaign and GetResponse have differences that make them better than others.

The core ActiveCampaign vs GetResponse difference is as follows:

  • GetResponse allows you to create landing pages for your marketing campaign while ActiveCampaing does not, which means you have to rely on third-party software like Unbounce or instapage for your PPC landing pages. This makes Active Campaigns slightly more expensive than GetResponse.
  • ActiveCampaign doesn’t have built-in webinar functionality, but it does support third-party integrations. GetResponse has this built-in and saves you from using an extra service.
  • GetResponse makes it easy to contact subscribers but has some limitations. It doesn`t allow for SMS or site messaging options as ActiveCampaign does.
  • ActiveCampaign does not allow to the sale of products or services through its landing pages. GetResponse, on the other hand, enables them to sell products and take payments through its landing pages.
  • ActiveCampaign is more focused on analytics and automation while GetResponse has a much cheaper base plan for small businesses.
  • ActiveCampaign offers features such as automated workflows, intelligent segmentation in lists, and detailed reporting to allow you to track your message through every step of the process. If you want a focus on analytics and automation with an affordable price point for smaller companies then look no further than GetResponse.
  • GetResponse was founded by a team of entrepreneurs in 1998, whereas ActiveCampaign launched just two short years later in 2002. ActiveCampaign is the first marketing automation solution that doesn`t require any programming or development skills.

The point is that both ActiveCampaign and GetResponse are not much more expensive, but they are the ones that offer a complete package with all the features you want.

Let’s compare ActiveCampaign Vs GetResponse both of them side by side.

Features and functionality

Both ActiveCampaign and GetResponse are packed with features and features that give you the power to become an email marketing expert. And help you seamlessly interact with your followers.

However, there are some differences between ActiveCampaign and GetResponse that are worth comparing in this article.

ActiveCampaign GetResponse
Free Access 14 Days Free Trial 30 Days Free Trial
black tick black tick
SMS Marketing black tick red tick
Web Chat black tick red tick
Autoresponder black tick black tick
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Sales Funnel red tick black tick
Webinars  red tick black tick
Sales Report black tick black tick
Split testing black tick black tick
Web activity tracking black tick black tick

Check our full Detailed GetResponse Review 


ActiveCampaign GetResponse
Salesforce integration black tick black tick
HubSpot red tick black tick
Zoho black tick black tick
Gmail integration black tick black tick
Unbounce black tick red tick
Shopify black tick black tick
WordPress black tick black tick
Woocommerce black tick black tick
Google Analytics black tick black tick
Google Ads black tick black tick
Leadformly integration black tick black tick
Zapier integration 1000+ 1000+ apps

Check our full Detailed ActiveCampaign Review

Try GetResponse 30-day Free

Try ActiveCampaign 14-Day Free

Importing contacts

ActiveCampaign and GetResponse give you good options to import your existing contacts into their platforms.

GetResponse allows you to add individual subscribers, import CSV, TXT, VCF, XLSX, ODS, copy/paste from files, or import contacts from third-party services. Although ActiveCampaign only allows CSV files to import your contact list.

importing contacts

To do this go to your goto list and click Add Contact > Upload File, Use External Service or Paste Line and follow this step for GetResponse.

If you want to import on ActiveCampaign open settings, click Contacts > import > upload files

List management and segmentation

Segmenting your email and messaging marketing is essential to a successful campaign. With the right message, delivered at the right time to the right group of people, you can reach your target audience and ensure that all of your marketing efforts are on target.

list managment

You can use segmentation to send messages that interest your contacts and take the actions they want them to take. By personalizing their experience, they will keep coming back for more.

In ActiveCampaign, email segments can be built and designed through:

  • List
  • Keyword
  • Custom fields
  • Locations.

In GetResponse, segments can be built and designed through:

  • Name
  • Email
  • Place
  • Custom field value
  • Seminar

You can also create segments based on:

  • who opened or didn’t open any of your email campaigns
  • who clicked or didn’t click on your existing email campaigns
  • Your followers have recently purchased or not purchased a product or service
  • segmentation based on location
  • Loyal subscribers have spent thousands or more to buy your product or service. This helps you segment the most profitable audiences for your business.

Both have similar features to effectively segment your email list. So in my opinion, GetResponse and ActiveCampaign are the winners! this comparison


Both ActiveCampaign and GetResponse give you great options for creating beautiful email marketing campaigns. However, GetResponse has more unique email templates than ActiveCampaign with a nicer design.

It offers an extensive collection that caters to user needs, from announcements to special holiday events. GetResponse has over 500 pre-made templates in different categories while ActiveCampaign ends up with a few but is worth considering.

Both have custom coding options (HTML, CSS, and JavaScript), you can use your templates or import your designs directly into ActiveCampaign or GetResponse.

You can use the drag-and-drop editor to customize your emails; This is a great feature that will help you attract more customers. There are many options at your fingertips, including adding images, buttons, or separators. You will also have the option to embed the video when choosing ActiveCampaign or GetResponse.

GetResponse is a mass email marketing service perfect for eCommerce stores. They offer action blocks, allow you to embed products directly in your emails, and send coupons to customers, all without HTML coding.

However, both provide an easy way for professionals or individuals who need simple communication solutions to create emails without any coding knowledge.

ActiveCampaign and GetResponse provide almost the same building blocks for designing and formatting your email marketing campaigns.

In terms of e-commerce, ActiveCampaign falls short of GetResponse.

The absence of dynamic buttons is what sets these two email marketing systems apart for your online store and its customers.

One thing to note about GetResponse is how easy it is to create and host landing pages. You can also connect custom domains, install pixels, and track conversion rate (%) through paid ads from different channels.


GetResponse is again the big winner here as it allows you to upload almost any image format (jpg, gif, png, jpeg, BMP, Rico). while ActiveCampaign only allows you to format jpeg, png, and gif image files)

When you upload the ads, they will all be stored in the image library and you can also use them later in other campaigns, you don’t need to upload the same images again.

GetResponse allows you to upload your images from an external URL. You can also cache them for future use by saving brand assets like logos and product photos in a convenient folder on their servers.

ActiveCampaign has a similar interface for uploading or importing images. You can choose to add images from a URL or upload your own and keep them in the image library.

You now have plenty of options for uploading photos, so you can start your next marketing campaign. Upload directly from your computer or import from different sources and search the stock of images to find exactly what you’re looking for with just one click!

Email previews

ActiveCampaign and GetResponse allow you to preview email on desktop and mobile before sending. This helps you check for errors before you can send them to your subscribers.

And both have an extra preview feature that shows you exactly what the email will look like when you send it to your contacts or subscribers.

Here’s how you can identify issues to look for in Gmail and Outlook before you send an email.

However, GetResponse has an Internet Service Provider (ISP) that classifies certain elements of your message as spam, such as specific URLs, images, or text, and blocks only those elements.


ActiveCampaign allows you to track all the details of your campaigns, such as open rates (%), clicks, and revenue from your campaigns.

When it comes to advanced reporting with powerful analytics features, there are many reasons why businesses want to use ActiveCampaign for their marketing needs.

A/B testing

Luckily, both ActiveCampaign and GetResponse have A/B testing functionality, which is probably the best solution for most marketers. There’s an easy way to test subject lines, email copy, images, and more.

You can choose to test your campaign on the entire list or on a percentage of it (and you decide the percentage).

Interestingly, you can decide what determines the winning version (variant A or B) – open rate, higher click-through rate, or something else.


ActiveCampaign is specially created with automation in mind. If your primary goal is to automate email marketing campaigns, use ActiveCampaign, you can’t go wrong.

User Interface

When choosing one of the user interface-based email marketing services, was a very difficult decision for me. I like both of these email marketing services because they have super simple user interfaces specially designed to make list management, creating campaigns easily, and sending emails easy. In my opinion, both have great user experience/user interface.

Customer Support

getresponse vs activecampaign customer support

I tried using both companies’ live chat support features after testing by sending a message, which you can see on the screen above. I noticed that GetResponse offers 24/7 Human LiveChat support. On the other hand, ActiveCampaign uses a Bot to answer your queries.

So when you need outstanding customer support that’s always there to help, look no further than GetResponse.

Please note: GetResponse can only provide customer support in 8 languages ​​via email support.

Try GetResponse 30-day Free


GetResponse is free for the first 30 days, then you can pay if you think it suits your business needs and you get unlimited emails.

They have 6 basic plans, Email (starts at $15/month with 1000 list size), Email Plus (starts at $49/month with 1000 list size), and Professional (starts at 99 dollars/month with list size 1000 ). The price of each response plan increases as your subscriber count grows, along with access to additional features and services. The Professional plan is more suitable for large email marketers and e-commerce users.

ActiveCampaign offers you a 14-day free trial plan. They have four plans, Lite starting at $15/month, Plus starting at $70/month, Professional starting at $159/month, and Enterprise starting at $279/month.

Similar to getResponse, it also takes the number of contacts. However, if you need more features, go to different photos.

In our comparison, GetResponse Bat Activecampaign by providing a 30-day free trial.

Our Verdict

ActiveCampaign is a great option for small businesses. It comes with powerful automated answering machines, integrating integrated social media integration, and an easy-to-use visual interface, even if you are not tech-savvy. The active campaign runs on the principle of accessibility for those who do not know the latest marketing trends or experienced design campaign designs. You can manage your lists and create unlimited messages without having to get used to HTML encryption or other programming languages.

With active campaigns, features such as automatic answering machines, tracking tools, mobile models, and more, nothing surprising that many companies are coming back!

GetResponse is a leader in email marketing for over 10 years and is one of the most trusted names in the industry. ActiveCampaign has roots grown firmly in social media marketing, which means it can gain more data into your contacts compared to possible get responses.

However, because ActiveCampaign aims to target Smunteromedium (SMBs) companies exclusively, some characteristics are missing for large companies like yours.

Active Campaign is an all-around solution for SMBs with advanced analytics tools and great customer service – but GetResonse is a better choice if you’re looking for something specifically designed for small businesses. a big company like you.

An Outline of ActiveCampaign and GetResponse


ActiveCampaign is a customer experience automation platform that connects to your various marketing channels, then sends emails and triggers actions. It’s the perfect way to automate some of your most repetitive tasks, from customer service tracking to emailing. Activecampaign automatically tracks customers who have abandoned their shopping carts.


GetResponse is an email marketing software that gives you the tools to tell your business story. With GetResponse, you have a suite of online tools for everything from building landing pages to integrating social media into your campaigns.

You can create email lists, send automated emails, and follow up on leads for sales opportunities using clean templates and layouts. The user-friendly interface allows even beginners to get started quickly so they can spend their time focusing on building their business instead of trying to figure out how everything works. how to move!

ActiveCampaign Vs GetResponse – Pricing & Plans

ActiveCampaign and GetResponse are two of the best email marketing tools. Lots of people use them, but they have very different pricing structures. Below is a breakdown to help you decide which is best for your needs.

ActiveCampaign Pricing and Plans

ActiveCampaign Pricing and Plans

ActiveCampaign has three tiers:

  • Basic – $15/month
  • Plus – $29/month
  • Professional – $49/month

Plus plans include features such as segments, automation and activation rules, customer ranking models, and inbox preview. Professional levels also have access to access to the report control panel that allows users to monitor open tariffs on individual emails and conversion rates in all synthetic campaigns, including Neat characteristics.

Try ActiveCampaign 14-Day Free

GetResponse Pricing and Plans

GetResponse Pricing and Plans

GetResponse offers four levels of service:

  • Basic – $15/mo
  • Plus – $49/mo
  • Professional – $99/mo
  • Max – Contact GetResponse Team

GetResponse offers a wide range of services, starting with Basic ($15 per month) and upgrading up to the Enterprise tier. Prices start at $15 per month, or you can go up to unlimited for $99 per month. The most popular service tier is Plus ($49 monthly fee), as it offers an unlimited email contact list limited by only 12 upgrades per month.
Get Response offers a wide range of services, including everything from a free Starter plan to the most expensive Enterprise tier with 10 hours of phone support.
The difference between the plans is the number of mailing lists and the extra features. Let’s say you have a list size of 1,000 emails on your plan; for only $15 per month, you get all the features that come with the GetResponse BASIC plan. If you have an email list size of 10,000, it will cost you $65 per month to be included in that same BASIC plan.

If your looking for a Conversion Optimization Landing Page Builder tool for your PPC ads don’t forget to check out this:

  • Unbounce
  • Instapage

ActiveCampaign Vs GetResponse: Pros And Cons

ActiveCampaign is a relatively new email marketing platform that has many pros and cons. One of the benefits of Active Campaigns is the API integration, which makes it easy to collect customer data from other platforms like Shopify or Stripe, for example.

This saves time when manually entering each of this information into another software like Mailchimp.

Another big downside of ActiveCampaign is their pricing model – they don’t have a free plan, but instead offer four 14-day free trial plans after that, starting at $9 per month up to $300 depending on your preferences. depends on what you need for your campaign to set up (eCommerce costs vs email newsletters).

They also don’t offer live chat customer support until account billing, meaning only one phone call before billable pricing launches.

GetResponse is a well-known company that provides email marketing services. They have a great interface and offer several features with their service, including automation tools for mass emailing as well as automated webinars to increase conversion rates.

These are just a few of the benefits of GetResponse; however, there are also downsides to consider before making a final decision on which email service provider you want!


Do GetResponse, and ActiveCampaign have A/B testing features?

Both GetResponse and ActiveCampaign have A/B testing features that allow you to test different versions of your email campaigns. This allows for an optimization process where the email campaign with the best results wins.

Is GetResponse and ActiveCampaign CRM?

ActiveCampaign and GetResponse are both email marketing solutions that do offer some CRM(Customer Relationship Management) features such as lead generation tools, and lead scoring to help you create targeted campaigns for your customers who fit specific criteria.

How much is ActiveCampaign, GetResponse Cost?

ActiveCampaign’s starter plan costs $9 per month with 500 contacts, and the most expensive business plan costs $229 per month with unlimited contact sizes. While GetResponse’s basic plan costs $15 per month with a list of 1,000 contacts, and the most expensive professional plan costs $99 per month where you don’t have to worry about limited feature access.

What is the GetResponse refund policy?

GetResponse is known for its 30-day free trial period. In addition, customers can return and cancel their accounts at any time without incurring any additional fees or charges from GetResponse. This refund policy ensures that customers have the opportunity to try the service risk-free before committing fully to it; However, if you end up canceling your subscription after using more than half of your monthly limit during that first month, an early termination fee will be charged, ranging from $49 to $149, depending on the plan they signed up for (plus applicable taxes).

Which is better ActiveCampaign or GetResponse?

Both GetResponse and ActiveCampaign are the best when it comes to email marketing and automation. If you need more features like lead webinars, landing page creation, funnels, and other features besides email management, GetResponse will be a perfect choice.

Do GetResponse and ActiveCampaign Integrate with Shopify?

ActiveCampaign and GetResponse are two of the top email marketing service providers. Both offer plenty of integrations that will integrate seamlessly with Shopify, so you can have one platform to manage all your campaigns in a streamlined way.

Do GetResponse and ActiveCampaign offer free trials?

GetResponse offers a 30-day free trial without taking your credit card information, while ActiveCampaign offers a 14-day free trial with limited feature access, they also require no information. your payment.

Are there any ActiveCampaign alternatives?

Almost every online marketing company has at least one email service, but what distinguishes the good from the bad? Genuine ActiveCampaign alternatives are GetResponse, Drip, Mailchimp, mailerlite, and many more.

Are there any GetResponse alternatives?

The drip email marketing tool is a great choice for those looking to run e-commerce-based campaigns. It’s the perfect alternative if you want an experience similar to GetResponse, but with more features and customization options than what their platform offers.

Is ActiveCampaign free?

ActiveCampaign isn’t a free email marketing tool, but they do offer a 14-day free trial to test how effective their services are in your marketing efforts. Before you commit to buying their package.

Does ActiveCampaign integrate with other marketing platforms?

ActiveCampaign and GetResponse can be seamlessly integrated with Salesforce, Shopify, ClickFunnels, Zoho CRM, Google Analytics, Twilio, Zapier, and many more.

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